The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

Golden State's Stephen Curry is an NBA champion, league MVP, and cultural phenomenon, yet Nike let him get away. And this is why you care.

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How Nike Lost Steph Curry To Under Armour

How Nike Lost Steph Curry to Under Armour - The Hoop Doctors

Morgan Stanley: Stephen Curry could be worth $14 billion to Under Armour : r/nba

Nike botched Steph Curry pitch — and is paying for it dearly